Tuesday, 17 September 2013

Underground House Many people don’t know much about underground house but that’s where it all starts before you hear it on the radio. Many house artists had to prove themselves underground before being big producers and Dj’z they are today. Underground is like an Academy where you start your trade and where you are discovered by Record labels. When I talk about underground house I talk about the tracks that you hear in clubs, that you can only get it by downloading the tracks not the tracks on radio. Because of that, the underground scene is different than the commercial scene. The commercial scene is all about making a living for yourself, bringing big profits for your Record Company that you are signed at. Where you in underground house music, it’s for the passion of producing house music and making a name for yourself. Yes you may need a Record Label to release your tracks digitally but that does not mean it’s a train smash if you don’t belong to a Record Label. You can also start your own Record Label Company and release your tracks. Take Dj Cleo for an example, he started his own Record Company while he was still underground producing tracks for big Dj’z like Dj Fresh. His Company went on to be a big Company today and has signed big name artist like Mzee, QT etc. What am trying to say is that in underground music, not all doors are closed at your face, there is always a way around the problem. In the underground scene you can expect to find top quality music that you would expect to find in store. Because of the rise of the underground scene there had to be online stores that gives people the access to buy the music. Online stores like Traxsource, Beatport, Digital House Music, soundcloud and Juno to name a few. Just like any other shops they have to also make profit so they take a potion of you sales and you have to be a registered (Company) in order to utilize the service offered by the stores. Just in case you think the shops will rip you of, they won’t do that. These Stores are reliable and you can sell your music as far as the UK. Some top producers are still releasing their music online but not Albums, they release short vision of an album called EP. An example of a top Dj/producer who also releases online EP’s is Eltonnick and his latest EP was called Last Call EP released this year 3 April 2013. Competition at underground is tough and it will take a lot of hard work, perseverance marketing and networking to achieve your goals. Don’t expect results soon, wait for your time and push as hard as you can. It won’t be easy, trust me, but things that you work hard for them are very fruitful then the things that came your way easy. More than 500 000 producers in South Africa are fighting for that dream you fighting for so you have to hustle and start at you Kasi and give other Djz your tracks so that they can play them. Sleepless nights will be part off your life, negative feedback sucks but it’s your encouragement to success. We all have to start somewhere in life and when you want to be a top house producer, underground is your first home.

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